Financial Technology2 min read
What Is Banking as a Service?
Banking as a Service explained: how businesses in Kenya can embed payments, accounts, lending and verification into their products through APIs and partners.
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Financial Technology
Banking as a Service for businesses building financial products
WeLend provides financial infrastructure that businesses can use to integrate financial capabilities into their own products, platforms and customer journeys — where applicable to their use case.
At a glance
Banking as a Service
- Financial infrastructure
- Embedded finance
- For businesses & fintechs
The basics
What is Banking as a Service?
Banking as a Service (BaaS) is a model where a financial services provider makes its capabilities available to other businesses, typically through technology integrations, so those businesses can offer financial features to their own customers.
Instead of building financial infrastructure from scratch, a business can integrate existing capabilities and focus on its core product and customers.
Who it's for
Who uses BaaS
Fintechs
Teams building financial products that need dependable infrastructure.
Financial institutions
Institutions extending their reach through technology.
Platforms & SMEs
Businesses adding financial features for their customers.
Enterprises & employers
Organisations offering financial services to staff or partners.
Working together
How a BaaS partnership starts
- 01
Share your use case
Tell our business team what you're building and the financial capability you need.
- 02
Assess fit
We discuss whether and how WeLend's infrastructure applies to your use case.
- 03
Agree scope
The integration approach, responsibilities and terms are agreed directly with you.
- 04
Integrate and launch
Work with WeLend through integration towards launch.
FAQ
Banking as a Service: frequently asked questions
Can't find what you're looking for? Ask the WeLend Assistant, or talk to our team directly.
Ask on WhatsApp(opens WhatsApp in a new tab)What is BaaS?
Banking as a Service (BaaS) is a model where a financial services provider makes its capabilities available to other businesses, usually through technology integrations, so they can offer financial features within their own products.
Who is WeLend's BaaS for?
It's intended for businesses such as fintechs, financial institutions, platforms, SMEs and employers that want to integrate financial capabilities into their own products, where applicable.
How is BaaS priced and integrated?
Scope, integration approach and commercial terms depend on your use case, so they're agreed directly with each business. Talk to the WeLend business team on WhatsApp to discuss your requirements.
Resources
Helpful guides
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Building a financial product?
Talk to our business team about your use case and how WeLend's infrastructure may fit.